Your pageant interview is going along smoothly, and you're feeling good. Then a judge asks, "Why do you want to be the titleholder?" and you whip out what you think is a great answer. You get to the end of your answer and notice that the judges don't look as impressed as you thought they'd be. Your heart sinks, and so does your score. If you're struggling to develop a great answer to the 'want to be the titleholder' question you're not alone. Contestants hate answering this question. It doesn't matter if it's your first pageant or you've competed for years, you probably hate this question too. Why is it such a tough question?