How to Get More Great Pageant Appearances
Booking appearances can be a challenge. It’s easy to feel lost and overwhelmed. But, getting appearances is a great way to make an impact in your community and develop content for your interview. So, if you’re feeling stuck, just follow my 10 step plan on How To Get More Great Pageant Appearances.
1. Start With a List of Activities
Make a list of all the types of activities you’d like to do as an appearance. The list should include a nice mix of activities related to:
- Your personal platform.
- The pageant’s official platform.
- Non-platform related volunteer service.
- Fun activities.
Try to include at least one appearance idea for each of the categories above.
2. Make a List of Groups/Organization
Now write down all the organizations or groups that support or are connected to the activities you wrote down as a possible appearance. If you’ve only got 2 or 3 ideas to start, that’s perfectly fine.
3. Tune In To WIIFT
The way to get appearances is to help the organization see What’s In It For Them. If you just call them and ask if they have anything you could do, they’re probably going to say, “no.” And if you tell them what you want to do (what’s in it for me), they’ll probably say no too. Instead, go to their website or social media, take a look at upcoming activities and think of two or three things you could do to support that activity. Your goal is to make it easy for them to see why they should invite you to make an appearance.
4. Spiff Up Your Social Media
After the organization receives your request the first thing they’re going to do is check your social media. Here’s what they’re looking for:
- Posts that are inappropriate or offensive.
- Posts of you doing community service work.
So, give your social media the once over and make sure that you’re ready before they check you out. You don’t get a second chance at making a first impression.
5. Work Up The Perfect Pitch
Now that you’ve got everything ready it’s time to make your pitch. Your pitch should include two or three sentences about why you’d like to do an appearance for them and three to five specific suggestions about what you could do during the appearance that would benefit them.
It’s best to send your pitch in an email. That gives the receiver time to think about where you might be a fit. If you call them, they’re going to feel like a bit “on the spot,” and they’re more likely to say no. Remember to attach 1 or 2 pics of you performing volunteer service if you can. You could even include a two or three sentence testimonial from another organization regarding the appearance you did for them. The goal of your pitch is to make it easy for them to say “yes.”
6. Keep Moving Forward
After you made your pitch, wait for about 1 week, and send a follow-up email. If they don’t respond to your second email, move on. Don’t get frustrated. Try not to take it personally. Don’t waste your time and energy on a no. Move on.
7. Be Nice, Nice, Nice
If you get an appearance booked be nice, nice, nice. Smile and be an angel to everyone you meet. If you’re nice, you increase your chances of being asked back for another appearance. Nobody wants to invite back a titleholder who’s self-centered and expected everyone to treat her like a celebrity. Don’t be that girl. Be a nice girl.
8. Tag Away on Social Media
When your appearance is over, get pics up on social media within 1 to 2 days and tag away. Great shots include you with staff members, people the organization serves, and action shots of you doing your thing. Tag the people in the pic as well as the organization. And make sure that in one of the pics you tag and thank the people who booked or hosted you, even if they’re not in the shot. Organizations that get good social media promotion are more likely to ask you back. And organizations that you’ve sent your pitch to will see that you know how to promote an organization or event. It’s a win-win.
9. Send Personalized Thank You Notes
In today’s social media world, it’s common to thank others in a post, and that’s it. But you’re fabulously uncommon, so that’s not for you. Send an email or written thank you note to each individual person who was involved with booking or hosting you for the appearance. Emails are fine but don’t send a mass email to everyone involved. Send personalized thank you emails, one at a time. With all that personal attention, who do you think they’ll remember the next time they need someone for an appearance?
Keep in Touch
After the event is over and you’ve sent your thank-yous to keep in touch with the person who booked you. Follow the organization’s social media page and like some posts or pics. If you’re doing titleholder Christmas cards, send them one with a personalized note. Make it easy for them to remember you.
Getting appearances is like learning to walk in heels. At first, it’s a little awkward, but the more you do it, the better you get. Very few contestants are good at booking appearances, so this is an area where, with a little effort, you can really stand out. So give it a try, stick with it until you get the hang of it, and just keep going.
You’re going to be fabulous!